VADVAD ID was invited as Project Manager and Packaging Designer to create the new Revolution Foods meal experience and the design strategy to drive up student participation and fight childhood obesity through innovative packaging.
Revolution Foods serve more than 1 million healthy school meals a week and VADVAD IDs new design is saving Revolution Foods $650.000 annually on packaging, material optimization, operations and labor.
And by the way; the kids just LOVE both food and packaging:)
Over a period of 1½ year working closely with chefs, executives, marketing, schools and operations and preparing procurement, leading negotiations with manufacturers and identifying price points, a full range of environmentally friendly school meal packaging reinforcing Revolution Foods brand was brought to market.
