Packaging design, 1 million meals a week

1_forside_w © 2014 Lene Vad Jensen. All rights reserved.

Revolution Foods, US VADVAD ID was invited as Project Manager and Packaging Designer to create the new Revolution Foods meal experience and the design strategy to drive up student participation and fight childhood obesity through innovative packaging. Revolution Foods serve … Continue reading

Consumer packaged goods, USA

3_forside_W © 2013 Lene Vad Jensen. All rights reserved.

Revolution Foods, US As Revolution Foods expanded into the American consumer goods marked, VADVAD ID partnered with the Director of Brand Experience to integrate and reinforce Revolution Foods new brand identity and meal experience into consumer packaged goods. CPG packaging … Continue reading

EAT™School packaging design

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CPH House of Foods, Denmark VADVAD ID was invited to create environmentally friendly packaging for the new school meal concept “EAT™”, for all public schools in Copenhagen. By partnering with students, chefs, graphic designers and anthropologists, VADVAD ID was able … Continue reading

ROSTI™ Hot Ware

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Mepal Rosti, Holland VADVAD ID has a long working relationship with F&H, one of Scandinavia’s leading wholesalers for home accessories, so when Mepal Rosti from Holland needed modern, functional design for the Scandinavian market they turned to us for a … Continue reading

Cylinda™

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F&H AS, Denmark With thousands of products on the shelf’s, F&H needed creative assistance to bring a long loved, but thus dusty, classic glass line into the present world. VADVAD ID modernized F&H`s traditional glass product brand “Lyngby™,” and “Cylinda™” … Continue reading

11 am BRUNCH™

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ASA Selection, Germany ASA selected VADVAD ID to execute concept and design development of a table top product line. By transforming a hand crafted studio line previously crafted by VADVAD ID into industrial mature products, the design supported ASA´s need … Continue reading

PAPCoRN

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Design team PAPCoRN, Lene Vad Jensen & Anne Bannick Based on Anne Bannick´s original hand crafted fiber bowl design, PAPCoRN, a compostable tableware product line is developed. PAPCoRN utilized extensive material tests and production in bio plastics. Its success led … Continue reading

SUM™ table top

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F&H AS, Denmark Before Lene Vad Jensen, the designer behind VADVAD ID had finished college, the first concept “SUM™”, a modern, compelling product line for the young urban generation with 40+ products for living, dining and cooking, was making its way … Continue reading

New Cottage

10_FORSIDE_W © 2013 Lene Vad Jensen. All rights reserved.

Villeroy&Boch, Germany VADVAD ID was invited by Villeroy&Boch, Germany´s leading porcelain manufacturer since 1750, to inspire their traditional Country Line through new approaches to materials and functionality. Analysing and visualizing the changing needs and dreams of the core target group … Continue reading