New Cottage

Villeroy&Boch, Germany

VADVAD ID was invited by Villeroy&Boch, Germany´s leading porcelain manufacturer since 1750, to inspire their traditional Country Line through new approaches to materials and functionality.

Analysing and visualizing the changing needs and dreams of the core target group and presenting to Director of Design and CEO brought 3 concepts to life, allowing the creation of a compendium for future inspiration inclusive materials, colors and product designs.

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