SUM™ table top

F&H AS, Denmark

Before Lene Vad Jensen, the designer behind VADVAD ID had finished college, the first concept “SUM™”, a modern, compelling product line for the young urban generation with 40+ products for living, dining and cooking, was making its way into the north European shops and BoConcepts shelves.

“SUM™” was created as co-design between VADVAD ID and a design team of 5 other young designers.

Apart from product design, deliverables was target group definition, brand and marketing strategy.

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